Marketing food-4-thought

Ads are more likely to have a stronger impact on the audience if the ad violates their expectations. If you manage to violate the expectations of the consumer, they will be distracted from the normal accept-reject postulate. Instead, they will be distracted that their expectations were violated.

Distraction is the main key, as it is a very powerful persuasion technique. Distracting the audience moves the product past their conscious filters, placing the distraction in the forefront of their conscious.
It does not matter if their reaction to the distraction was positive or negative. What matters is the emotional impact of the ad. If a person loves or hates an ad, they are more likely to remember the brand. In this way, commercials utilize very subtle psychological methods and propaganda. If the commerical takes a neutral stance, it will be accepted or rejected based on the audiences need or greed. However, bypassing a users conscious filters will allow for "unbiased" marketing. By-passing the conscious will allow for possible communication with the unconscious and the subconscious.


If you combine experiences with this technique, the results could be quite interesting. Experiences are valued over products as a source of happiness. Consumers will purchase something that provides them with a momentary happiness. Combining experiential purchases with effective marketing techniques.

---Side Note---

As the internet grows and money widely begins to convert to electronic funds, utilizing concepts of consumer psychology and marketing could allow for huge money traps. IE: Every stupid ass Facebook game.

So it seems I am behind the curve.